[04.2026]: zuuphrr

🗴 branding design 🗴

Zuuphrr is a custom branding design for a made-up AAA video game company.

The thought process behind Zuuphrr was to create a fresh new brand for my made-up game company. I went through many variations, but was mainly wanting to go for a clean-cut, modern look and appeal. My inspirations drew from from Naughty Dog, Insomniac Games and PlayStation.

Challenge: The main challenge was getting yellow in the right spot. I tried many variations of having the yellow in the beginning of the text and also in the background, but it looked too kid-friendly. Thankfully, I was able to implement it in the correct way that makes it look refreshing and realistic.

Estimated Time Frame: 2 weeks

Program Breakdown:

• Canva: Zuuphrr logo variations, colors and images

• Photoshop: Text and background effects

• Figma: Final Layout Design (below) // added all buttons, text, interactions and images